Digital Marketing
The Missourian Media Group offers highly effective solutions that are essential for small, medium and large businesses.
Audience | Programmatic Targeting
Brand your local presence by reaching specifically targeted consumers across a select list of local and global websites.
Premium Audience Targeting: Targets specific audiences via demographics, keywords, site category, topic & behaviors. Geo-target by state, county, DMA or zip code. Includes above the fold placements.
Website Retargeting: Re-engage those visitors who have interacted with your website but did not convert. Technology will continue to target that user as they continue to surf the web.
Website Look-A-Like Targeting: Target customers that “look like” the people already visiting your website.
Dynamic Retargeting: Retarget consumers with images and products they were previously engaged with on your website.
Targeted Social Media: Reach your target audience where they already spend time; Facebook, Instagram & LinkedIn. Target your audience by job title, interests, life events & behaviors.
Mobile Location Targeting: Target consumers on mobile apps & sites based on a specific physical location they have visited using GPS technology.
Mobile Geo-Fencing: Target consumers within a specific geographical mile radius around a location.
Pre-Roll Video: Streaming video offerings allow advertisers to run their video-format message in front of video content online (:15 or :30 pre-roll spots).
YouTube Video: Reach an audience in a social video environment through Pre-Roll videos on YouTube, with 80% + viewability across desktop, mobile & tablet. Target your audience by state, county, DMA or zip code.
IP Targeting: Target a specific IP address and serve ads to consumers or locations through a list of three options: customer provided physical addresses, customer provided IP addresses or based on job title within in a geographical area.
Pandora Audio Targeted Display: Target your consumer through digital display ads or video ads on Pandora.
Programmatic Audio: Reach a unique audience of tuned-in listeners through audio & digital display ads. Runs across apps like I Heart Radio, Pandora & Spotify. Demographic, genre & playlist targeting available.
Connected TV: Run your video ad as a commercial on streaming devices to users who are watching TV & movies on smart TV’s.
Email Solutions
A unique opportunity that allows you to send your message directly to a micro-targeted audience.
If you haven’t implemented an email marketing campaign for your business or event promotion, don’t miss out on connecting with your customers and increasing your sales! We can set up an email campaign that fits your business objectives perfectly. We will provide you with: Professionally designed, responsive email campaigns aligned to your marketing goals. Detailed Reporting on its efficiency including open rate, traffic referred to your site and sales/leads driven.
Reputation Management
Improve your visibility online and control your company’s image.
We Fix, Repair, and Manage Your Online Reputation. What does your digital reputation look like? If you own, operate or manage a business, you’ve likely received a negative review from a dissatisfied customer. Even the most reputable businesses have experienced a dissatisfied customer from time to time. Negative reviews can be damaging & should not be taken lightly.
The Missourian Media Group offers a full service digital dashboard that will:
- Repair Your Online Reputation.
- Manage & Monitor Your Online Reputation.
- Alert you via email when new reviews have been found & provide weekly & monthly reporting that breaks down your businesses online presence.
Search Engine Optimization
High performing SEO campaigns convert search engine users into leads, sales, and revenue.
Targeting and converting the right buyers with a keyword and optimization strategy for today’s complex search engines.As a full-service online marketing company, we offer a comprehensive array of professional SEO services to get your business more visibility in search using only trustworthy, future-proof, white-hat SEO techniques, such as:
- Custom SEO Strategy, Keyword & Market Research, and Organic SEO tactics.
- Comprehensive onsite SEO, Quality Content Writing, Link Building, and Google Analytics.
PPC
Internet advertising also known as Paid search, Pay-Per-Click or simply PPC is a search engine marketing (SEM) tactic that places targeted, sponsored ads online.
Paid search, also called Pay-Per-Click or simply PPC is a search engine marketing (SEM) tactic that places targeted, sponsored ads in search engine results. The ads are shown in response to keywords entered by a user into their search engine search bar. Paid search is an effective way to attract potential customers to your website and provides a quick and easy way to identify high-traffic, well-converting keywords to guide a search engine optimization (SEO) effort.Investing in pay per click:
- Gives you immediate results.
- Ensures you don’t spend money on those who have no intention of converting.
- Let’s you show your ads on a variety of platforms.
Website Development
Your website may be the first interaction a customer has with your brand or business. You need a website that represents your company well AND grows your business. Our Team can design a dynamic, responsive website created specifically for your needs. Here are a few of the objectives we can achieve when designing a website tailored for your business:
- Custom Web Design
- Mobile-friendly, responsive design
- SEO Optimized
- Ecommerce
- Blogging & Content Marketing
- Clear Call to Action
Our recent work:
Create a powerful brand presence on Franklin & Warren County’s leading news website.
Social Media Management
Let us help you develop a social media marketing plan that is updated with you to ensure we stay focused on what is going on in your business.
Our Social Media team is highly skilled in social media strategy and content creation. We start by performing thorough research on your industry and applying the latest social media strategies to your social accounts. This targeted content inspires your followers to engage with and support your business.
Services include: